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Apple Bans Using NFTs to Unlock Features in Apps

In an update to Apple’s App Store guidelines, the tech giant revealed new guidance for apps offering cryptocurrency and NFTs. In the new update, Apple affirms its longstanding policy preventing links to alternative payment methods. Apps can allow users to view their own NFTs, provided that NFT ownership does not unlock any features or functionality within the app.

The update garnered mixed reactions from users and NFT enthusiasts.

People don’t understand how influential @Apple really is.

They take massive fees from app devs. They blocked 3rd-party cookies only to launch their own ad product.

And now they are dictating what NFTs can or cannot do on apps in their store.

Are they gmi? We’ll see. pic.twitter.com/kky0JzUsTo

— Miggy.eth (@miggy_az) October 25, 2022

After a multi-year battle, the largest company on Earth just updated its terms of service to allow for the sale of NFTs in apps.

The first crack in Apple’s multi-trillion dollar walled garden just appeared. pic.twitter.com/GFShJnuCrN

— Leonidas.og (@LeonidasNFT) October 24, 2022

To cryptocurrency enthusiasts, this means Apple is now adding a 30% tax on your so-called “true ownership” of digital goods.

To crytocurrency detractors, this shows Apple’s motivations are only money. For digital items, they support NFTs they tax, and ban NFTs they don’t tax. https://t.co/RWZC1rSUwh

— Tim Sweeney (@TimSweeneyEpic) October 24, 2022

What do you think of this new update from Apple?