Following their successful NFT release earlier this year, Imaginary Ones officially launch Imaginary Junior, a digitally native brand focusing on interactive kids’ content. The team is looking forward to grow its brand beyond the web3 space through content that caters to children’s market. Imaginary Junior has its own YouTube and TikTok channel and will be focused on releasing engaging kids-related content.
“Imaginary Ones was born from a single spark of inspiration to spread love and positivity.” -Clement Chia, Co-Founder
The brand released their first animation, a rendition of the popular children’s song “Wheels on the Bus”. The video was animated by OFFSET, an award-winning digital creative agency based in Singapore. Moving forward, the Imaginary Ones team plans to release more content for Imaginary Junior.
Imaginary Ones was founded by Clement Chia and David Lee, alongside with Gregory Poon, Caleb Hoon, and Jerome Kwek. The collection was officially launched in April 2022. To date, the collection has garnered more than 12,000 Ethereum of sales volume on OpenSea. The team also pledged that 90% of their sales revenue will be reinvested back into the business.
In a series of tweets, the team also shared how the first Imaginary Junior content was produced.
300+ hours of work, distilled into making a 1:34s video.
A thread on how we are expanding our IO IP into kids’ content – by creating delightful and imaginative content that encourages creativity & learning.
— Imaginary Ones (@Imaginary_Ones) August 3, 2022