LinkedIn is a powerful tool to find Web3 jobs. With nearly 900M users globally, it has become a must have for professionals inside and outside the Web3 industry.
On a personal level I’ve used LinkedIn to create content, grab job opportunities, and launch my Web3 career. I attribute a lot of my career success today to LinkedIn.
For this in-depth article, I’ll breakdown how you can optimize your LinkedIn profile to be searchable for Web3 jobs.
Introduction to Profiles
After you’ve created an account, it’s time to set up your LinkedIn profile.
Many job seekers make the mistake of treating LinkedIn as a Web3 jobs list. While the website does contain this feature, it’s only one part of the puzzle.
Instead, think of your LinkedIn profile as a website page. If people are searching for a particular skill or talent, you would want your profile to be top of mind and top of the search pile.
This is similar to how websites specialize in topics such as finance, adulting, or basketball.
Choose 2 to 3 skills or topics that you would like to be known for.
LinkedIn provides you with multiple opportunities to optimize around these keywords. If properly done, this will help you find Web3 jobs.
For this example, we’ll use Web3 Writer and Web3.
Create a strong Headline to pull in Web3 Jobs
While the headline is one of the first things a person sees on your profile page, it is also the first thing a person sees wherever you go on LinkedIn.
Whether you’re creating a post or commenting on someone’s wall, your profile headline is present.
In this headline, it is obvious that I am interested in the Web3 space, through the use of Digital Assets (a synonym for Web3) and Web3 Writer title. To make my headline more interesting, I’ve added my recent award as a top creator on LinkedIn.
A strong headline brings people into your profile and gives you the ability to convince them further.
LinkedIn Banners tell visitors what Web3 Jobs you’re offering
When a person visits your page, the first thing they see is your profile picture. The second thing they notice will be your banner.
Many people leave a default banner. This is wasted real estate that everyone should take advantage of.
A personalized banner signifies two things to the visitor:
- You’re active and serious about LinkedIn. If they connect or send you a message, then they’re likely to get a response. We’ve all been ghosted by dates and recruiters, so a quick response is always welcome.
- The banner allows you to highlight certain services or topics that you specialize in. It becomes clear at the start what you stand for. Notice how I’ve centered mostly around Web3 jobs.
You can create a beautiful banner for free on Canva.
A portfolio provides readers with proof
If you’re in the creative space, a strong portfolio always comes in handy. This informs potential clients of social proof – someone has bet on your services before. At the same time, they get an initial taste of your work.
Place the following in the featured section:
- Website links: written works, artwork featured online, and write-ups about you.
- Media: offline creations that you’d like to highlight.
- Newsletter: LinkedIn possesses a newsletter functionality which you can highlight.
- Highly-engaging LinkedIn posts: if you’ve been liked, commented, and shared many times.
- Articles: also a LinkedIn function.
Showcase value that you can provide. This will help you build connections with visitors.
Before you even get into an interview, the recruiter or employer already knows what you bring to the table. That’s the secret sauce!
A well-crafted About Section showcases your values
In our previous article regarding Networking Events, we discussed the importance of an elevator pitch. It’s a short spiel about what you do or what you value you bring, that hooks in the listener for further conversation.
The About Section acts as the elevator pitch of your profile.
You have 2,600 characters to convince the reader to keep scrolling through your profile or to connect and message you. Here are things you can place in the about section:
- Details about your current job position
- Industries that you’re passionate about
- Relevant Links
- Hobbies outside of work
- What you are looking for
The last point is particularly important. It’s easy to get lost in the details. Straight out tell readers what you are looking for: Web3 jobs, freelance work, or connections.
Work Experience with previous Web3 Jobs
The work section can be very powerful. While you only have 2,000 characters for each experience you’ve had, this gets multiplied every time you add a different position.
Tell the reader what you’ve done at each job. Highlight the following:
- Skill used in the duration of the engagement
- Impact provided during your stint at the organizations
- Memorable experiences
BONUS TIP: Every time you add a job or new position, make sure to announce it to your network. This serves as a free advertisement to the rest of LinkedIn.
Don’t expect to get your profile right in a day. It takes weeks or months and several iterations to solidify your profile. Once you do though, you’ll notice a flood of connections and direct messages related to your expertise.
In our next article, we’ll discuss Part 2 of our guide on How to find Web3 Jobs on LinkedIn. This will tackle how to do outbound search and applications.
In the meantime, checkout our other Web3 career guides.