Yield Guild Games (YGG), the world’s largest DAO gaming guild, has announced its business partnership with ForN Co., Ltd., a Tokyo-based company headed by Tetsuya Fujiwara, to launch the influencer marketing platform “3rdoor”. The platform is capable of supporting web3 and will be starting from May 17th.

What is “3rdoor”?

“3rdoor” is a matching service that connects influencers and companies that can respond to Web2 and Web3 domains. It can be used by companies of various industries and sizes, and can request PR from multiple influencers registered with the service for a low cost, monthly fee. Since its launch, the total number of followers of registered influencers has reached more than 30 million subscribers.
We have adopted a “scout system” from companies to influencers and a “volunteer system” from influencers themselves to achieve the best matching. There is also a trial function that allows up to 3 influencers to be matched with a single project for free the first time.
Payment can be made in yen, dollars, or stable coins, and the system can be translated into Japanese, English, and Chinese, making it possible for overseas companies to market to the Japanese market.

The history of gaming is in transition to the next stage with the rise of “Web3”, “Blockchain” and “NFT”. Attention to the blockchain game domain, known as “Play to Earn” games, in which players earn money while playing, is increasing worldwide. With Japan’s world-class gaming culture, it is predicted that 2023 will be the first year of blockchain games*, and the Web3 market is growing dramatically. 3rdoor was created to solve the “lack of marketing methods” that have been raised as an issue as the Web3 market expands. *

(※) Coincheck Corporation Forecast

(※) Part of the YGG Japan ecosystem

The “3door” was born out of the world’s largest gaming guild community.

In the Web3 industry, the creation of “communities” is essential to catalyzing growth and sustainable growth of services. The mainstream process of traditional Web2 marketing, which is to gather customers around a “product” and make improvements as feedback is received, is no longer applicable, and a “community” centered approach is becoming more important. By forming a community of users, developers, investors, and improving products within that community, a variety of opinions and ideas can be incorporated.

ForN operates the management of Yield Guild Games (YGG) in the Japanese market, which is the world’s largest gaming guild based on a democratic, DAO-type organizational structure without any powerful administrators. We developed this service to seamlessly match micro- and mega-influencers who are capable of handling Web3 projects to the needs of companies in the blockchain gaming and Web3 markets in Japan, in collaboration with this community.

3rdoor HP: https://3rdoor.com/

For companies: https://mktg.3rdoor.com/

For influencers: https://er.3rdoor.com/

4 Features of 『3rdoor』

『3door offers four unique selling points (USPs) to make it easier for marketing companies in the Web2 and Web3 industries to match up with influencers.

The first USP is that the payment currency from the company side can be in yen, dollars, or stable coins. This allows WEB3 companies and foreign companies to pay in their own or their home country’s currency.

The second USP is that the translation function is available in Japanese, English, and Chinese. This lowers the barrier for foreign companies to approach the Japanese market. Through this service, companies can overcome the language barrier and access the Japanese market.

The third USP is the scout function. Companies can scout influencers to promote and sell their blockchain games and NFT productions. Through influencers, companies can increase their visibility and sales promotion.