In a significant move that promises to reshape the NFT landscape, Likha, a subsidiary of BayaniChain, has acquired a majority stake in the art-centric NFT venture, Superordinary Friends. This acquisition not only enhances Likha’s position as a formidable player in the NFT space but also underscores its commitment to elevating Filipino artistry on a global scale.
Journey of Superordinary Friends
Launched in November 2022, Superordinary Friends immediately made waves in the digital art scene, thanks to its unique creations by the celebrated Filipino artist, Terence Eduarte, popularly known as TRNZ. However, its initial journey met challenges. Originally under the leadership of Alinea Collective, a Singapore-based food photography company, the project needed new direction in light of changing market conditions.
Enter Likha and Vinyl on Vinyl
Likha stands as a pioneering NFT platform that is built on Polygon, a layer 2 solution. The platform is committed to unlocking the digital asset industry for the next 10 million citizens. Serving a diverse range of digital assets, from artworks to business products, Likha’s ecosystem offers an unparalleled hub for purchase, trade, and unique item uploads.
Recognizing the potential of Superordinary Friends and its alignment with their vision, Likha, backed by parent company BayaniChain and in partnership with Vinyl on Vinyl, a leading and innovative gallery based in the Philippines, opted to acquire and lead the project. The new direction? Emphasizing even more art-centric initiatives, particularly those conceived by the genius of TRNZ.
A letter from TRNZ and the new management. pic.twitter.com/h9KU49xzLv
— Superordinary Friends (@SuperordinaryF) August 15, 2023
Likha’s move to secure Superordinary Friends gains even more weight when you consider its recent achievements. The company, in collaboration with artist Reen Barrera, Vinyl on Vinyl, and GCash – the Philippines’ leading e-wallet with a staggering 81 million user base – successfully launched the “House of Ohlala” NFT project. This initiative is just one among many that reinforces Likha’s unwavering commitment to promoting digital art and innovation.
Exclusive Insights with Gelo Wong
To understand the strategic significance of this acquisition, we sat down with Gelo Wong, Chief Executive Officer of Likha
“Superordinary Friends isn’t just a project, it’s a symbol of homegrown art and innovation,” Wong began. “Our acquisition aligns with Likha’s vision to not only expand our product range globally but also to showcase Filipino artistry to a wider international audience. There’s a rich tapestry of art and culture in the Philippines that we believe the world should see. I’m confident that TRNZ and his work will set an example for many aspiring Filipino artists in the near future.”
Powerful Collaborations
It’s worth noting the impressive partnerships Superordinary Friends had forged in its initial stages. Collaborations with giants like GCash, Globe, and Hyatt indicate the project’s potential and the weight it carries in the digital realm.
Looking Ahead
With Likha’s track record and the strategic vision of leaders like Gelo Wong, the acquisition of Superordinary Friends is expected to not only rescue a promising project but also set it on a trajectory that could redefine NFT art. As Likha blends its expertise with TRNZ’s artistry, the digital art community can eagerly anticipate more groundbreaking art-centric initiatives in the near future.
For enthusiasts of digital art and believers in the vast potential of the NFT space, the union of Likha and Superordinary Friends promises a dynamic future. Only time will reveal the full impact of this strategic move, but for now, the horizon looks bright and full of promise.
Visit the Likha website here: https://info.likhanft.io
Visit the BayaniChain website here: https://bayanichain.io
Visit the Superordinary Friends website here: https://www.superordinary.io/
Editor’s Note: This press release is sponsored and was handled by Likha, a content partner of The Mega Maxi. No member of our news or editorial team participated in publishing this piece.
