Ponds, a global skincare brand, teamed up with Shopee, the leading e-commerce app in Asia, to make the first-ever limited edition Ponds Glow Stage NFT.
Shopee and Ponds released these NFTs on November 28 as part of their #PondsGlowStage campaign. This campaign aims to give users a more interactive and fun shopping experience by incorporating technology, Web 3, skincare, and e-commerce altogether.
As Jopa Malantic, the global brand director at POND’S, said, “We are always seeking out the most innovative and engaging experiences for our consumers.”
Ponds Glow Stage Exclusive and Limited NFTs
Ponds Glow Stage NFT is a limited-edition artwork for Shopee, designed by artist Rifki Ardiansyah. This is Shopee’s first attempt to gift NFTs with purchases, and its limit is only 1,000 supplies.
Therefore, fans who spent 1,499 pesos on their favorite Pond’s products on Shopee last Monday are the only ones who can claim one of the said NFTs.
Moreover, the NFT will give them access to special perks, like being the first to know about Pond’s new products and best deals in the future.
Redeeming Your Ponds NFT
If you’re one of the lucky fans who met the redemption criteria above, you can claim your NFT in just a few steps. First, you need to sign up for OurSong, a global NFT platform that R&B star John Legend co-founded.
Once logged in, you just need to enter your redemption code, which will be sent to you through Shopee Chat, before you can claim your exclusive NFT from OurSong’s Collection Page.
Moreover, to give you a better idea of how this works, we at Mega Maxi actually minted a PONDS NFT ourselves. Here is our reaction to the minting process and why we think this campaign is significant in Web 3:
Even though the sale is over, the fun has just begun! 🎉
We’re over the moon about what happened, and you won’t believe what I got: a limited edition PONDS NFT!🤩
I really enjoyed the sale and am looking forward to more interactive promos like this! Thank you,
The Mega Maxi (@themegamaxi) November 29, 2022
More Details About #PONDSGlowStage Campaign
Besides the NFT collection, the Ponds Glow Stage campaign also features other interactive ways to connect with their consumers. This includes a Shopee Catch game and Instagram filter with their new endorser from Red Velvet, Wendy.
Overall, we’re happy to see brands like PONDS and Shopee making the leap to Web 3. We are excited for the future as more brands join us and harness the power of Web 3 for mass adoption.
If you’re interested in learning more about NFTs? Read our guide here.